I would like to thank all the readers that have followed our blog so far. I just want to let you know that we are moving!
Please follow the link to our new site!
Summit Entertainment, the Santa Monica, Calif.-based studio behind the immensely popular Twilight film series (the latest installment, as I’m sure you know, is out today), stands for more than vampires, werewolves and teen angst. The studio scored another substantial victory this year when The Hurt Locker, an independently-produced Iraq War drama it acquired and distributed, won six Academy Awards, including Best Director and Best Picture, despite competition from Avatar, the highest-grossing movie of all time.
True, The Hurt Locker was one of the most critically acclaimed films of last year. But it did face Oscar competition from much bigger films, and it originally opened in June, several months before most Oscar contenders did, meaning it may not have been as top of mind come voting season. To its benefit however, the film was rolled out across the country all the way through Oscar season, and by never being shown in more than 500 theaters at a time, marketing could be more targeted, says Nancy Kirkpatrick, president of worldwide marketing for Summit. The campaign was primarily public relations driven, with a heavy emphasis on the film’s glowing reviews, to allow word of mouth to steadily grow as the film played in more and more theaters. But from an Oscar marketing standpoint…
Read the rest of this great article from the American Marketing Association’s blog here.
Here are some upcoming events for businesses and entrepreneurs in the Los Angeles area.
Make quality business connections and mingle with top professionals. Enjoy complimentary appetizers and Happy Hour drink specials. Cash bar. The next day we’ll email you the list of confirmed attendees to help you follow up with your new contacts. Only those who sign up in advance online will receive the list of attendees.
When: Wednesday, July 14, 2010 6:30 PM – 8:30 PM
Location: Wilshire Restaurant 2454 Wilshire Blvd. Santa Monica CA 90403
To Register: http://www.networkingforprofessionals.com/eventlistings.php?event=SSLA
Welcome to BlueGlass LA, a unique conference on digital marketing featuring renowned industry speakers on Search Marketing, Social Media, and Entrepreneurship. We look forward to hosting informative, educational but irreverent sessions and providing extended networking and socializing opportunities for online marketing professionals.
When: Monday, July 19, 2010 and Tuesday, July 20, 2010
Location: Marina del Rey Marriott Hotel 4100 Admiralty Way Marina Del Rey, CA 90292
To Register: http://blueglassla.eventbrite.com/
Bag Lady Promotions is hosting its first Women in Business Networking Conference Honoring Mompreneurs at the Courtyard Marriott. With the presence of Women Entrepreneurs increasing rapidly, Bag Lady Promotions is rolling out the Red Carpet for Women Entrepreneurs and Mompreneurs in an all day interactive conference, complete with keynote speaker, facilitated & open social networking, Mompreneur Award Ceremony, exhibit/vendor showcase & exquisite pampering! This will not be your typical conference!
When: Sunday, September 19, 2010 10:00 AM to 5:00 PM
Location: Courtyard Marriott – Los Angeles Westside 6333 Bristol Pky Los Angeles CA 90230
To Register: http://www.bagladypromotions.com/conference_la.html or call 310.780.6849
AVI-SPL University Professional Series is a one-day event that provides you the opportunity to experience the latest in audiovisual technology, speak with industry experts, earn professional development credits, attend informative seminars and network with peers. We will also provide continental breakfast, lunch, and refreshments throughout the day. Special guest Dr. S. Ann Earon will be presenting two unique seminars: Communications Essentials for VTC and Seven Steps to Successful Videoconferencing.
When: September 29, 2010, 8:00am – 3:20pm
Location: Long Beach Convention Center – 300 East Ocean Blvd, Long Beach, CA 90802
To Register: http://www.avispl.com or call 877-440-6205
**360 Creative Inc. is not affiliated with any organizations or events listed above