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Archive for the Internet Marketing Category
The Times They are A-Changing
Posted in Advertising, Advertising and Marketing Consultants, Branding, Internet Marketing, Marketing, Public Relations, Social Media on September 3, 2010 by 360creativeinc
The world of advertising and marketing has fundamentally changed in the last five years. With the marketing effort now being focused more on the internet and social media the world of marketing and advertising looks very different than it did a few years ago.
Because of the focus on internet, social media and word of mouth marketing power has shifted from brand owners to consumers. Marketing campaigns have to engage consumers, who will use their word of mouth to spread the messages rather than using the more traditional forms of media which are often more one-way conversations. This has its pros and cons; consumers have the power to spread good or bad messages about your brand and because their messages are often based off experience these messages hold more weight than any traditional marketing campaign ever could.
These are the times where marketers will have to surrender their brand to the consumer. Well not really… but rather than controlling the entire message we as marketers have to learn how to guide the message. We are the moderators in the world brand debate. We have to earn how to encourage the good stuff being said and how to do damage control when the bad stuff is said. And while customers may vent their frustrations online, people are also often saying great things about brands and telling others about their great experiences. As consumers and participants in the world market we need to realize the power that is held by people to spread messages across cities and across the globe.
What next in line for marketing. Well there have been new applications popping up for marketers interesting in the advanced global positioning software, think if you were to walk into a store and your phone automatically sent you coupons for the store you walk in. There are also new changes to social media everyday. So what do you think will be the next big thing in marketing?
Happy Beverly Hills Day!
Posted in Advertising, Advertising and Marketing Consultants, Branding, Company News, Internet Marketing, Los Angeles, Marketing, Public Relations, Quick Tips, Social Media on September 2, 2010 by 360creativeinc
Today is September 2, 10 or 90210. Beverly Hills has been a great home to us here at 360 Creative, Inc. The city is booming with commerce and the architecture and weather are beautiful. As a place of business we chose Beverly Hills because of its rich history and the city’s self branding. Beverly Hills is known throughout the world as one of the most wealthy and beautiful places in the world and their status as the “Golden Triangle” certainly is no mistake. The thought of the city conjures up images of golden signs, brick sidewalks and high-end stores such as Prada or St. John. So today we celebrate Beverly Hills, a beautiful city and home to 360 Creative, Inc.
We are happy to be located in Beverly Hills on Wilshire Boulevard. Call us to learn about the marketing, advertising and design services we offer. 310.461.3519
Links to the city:
Get Up and Socialize!
Posted in Advertising, Internet Marketing, Marketing, Social Media on August 24, 2010 by 360creativeinc
I have been harping lately on creating conversation in social media. I know I know… I sound like a nag but this little peice of the puzzle is absolutely vital. You cannot create conversion without conversation. You have to engage and converse and make the people you talk to feel like they are important to you, and they are! Well here are the ways to begin that conversation… lest you be the misfit in the corner of the social media cafeteria. Get up, get out there and socialize!
Listen!
Conversation is a two way street. You can’t understand what your audience thinks of you unless you listen to what they are saying. Sho interest in the person what they are saying and act accordingly. Few companies have learned to do this the right way but for inspiration check out Zappos.com They have taken listening to their customers and turned it into an art form.
Be Real
The best salesperson is the genuine one. The one you can feel confident that they are truly looking out for your best interest. So be that sincere and genuine company. When someone has a problem with your brand you should address it in a friendly way that reflects your company or your brand. And NEVER stretch the truth online because it will stay there forever to haunt your company for the rest of its existence.
Thanksgiving
Tell people that you appreciate their enthusiasm in your business. When they comment that they love your product tell you you appreciate that they do. Don’t be stingy with the thanks let everyone know you appreciate their support and they wil continue to support you.
Learn
Learn from they people whom you are targeting. Engage in their conversation and allow them to become a part of yours. Learning from your customers and potential customers is a great benefit of social media, don;t take thoes opportunites for granted.
360 Creative Inc 