Quick Tips: Search Engine Optimization (SEO) for Businesses

360 Creative Inc., Search Engine Optimization

  1.  Constantly update content of your web pages and social media sites. Original content will keep viewers coming back and keep your company on their minds.
  2. Use keywords within your content, naming images, videos and descriptions. These keywords should reflect your company industry and/or company name.
  3. Use text within your website rather than flash or images. Spiders (the software that searches for keywords and other SEO novelties) can only search text, not text within images or embedded text.
  4. Give and get links to other sites, its nice to share and it helps SEO.
  5. Digg, Yelp, Delicious, and Facebook are your friends. These sites will help spread the word and get traffic to your website.
  6. Get listed on website directories in your industry. Also use Yellow Pages, Google Maps and Yelp to list your business location.
  7. Use video, images and other integrated media in your website to promote customer interaction and improve SEO.
  8. Include location information in text and spell out the company name at every opportunity rather than saying “our store/ firm/ hospital”.
  9. Give descriptive names to links instead of “click here” or “Link”.
  10. constantly improve your website for Search Engine Optimization, the internet is constantly changing and so are SEO standards.

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