Business to Business Social Media

So your business works with other businesses in a consulting capacity, maybe you even provide materials for a business or provide a service. What can social media do for you? You may see social media as something that works for business to consumer business. You can’t see how businesses can market themselves to other companies online. Well think about it… if there are business to consumer companies advertising online, or being active on social media they are online and they are available to be marketed to while they are marketing to consumers. The business your company needs is online… everyone is online! When you want to create a working relationship getting to know your client is an important step before approaching them. The internet and social media is a great tool for finding out information about not only the company, but the company personality.

So how do you approach companies on social media? First you have to know what sites to be on… and while the main ones like Facebook and Twitter are great, there are many others that are great niche sites that can attract business to your company. Some of the lesser known sites include Affinity Labs, Ning, LinkedIn, Business Exchange, your blog, and Twitter. Getting established on these websites can generate an online presence and clue you into what’s going on with the businesses that you are trying to target and do business with.

Linked In is going to be your best friend in your social media activities online. Creating a presence on this website is going to be instrumental to creating an online presence and getting involved in the business to business community online.  There is an excellent article about how to generate business via Linked In and steps that can be taken to improve your presence on this site.

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